Professional Accomplishments
Founder and CEO, Mustard & Moxie, November 2020—present
Mustard & Moxie helps nonprofits and social-impact-minded small businesses solve problems and reach goals more effectively using marketing strategies.
Co-Founder and COO, 27 Engines, April 2020—October 2020
Co-founded a boutique marketing agency, 27 Engines, made up of talented creators and martech experts who delivered cutting edge marketing that was scalable and cost effective. Sadly, the agency did not survive the global pandemic and recession.
Strategic Marketing Consultant, July 2018—April 2020
Developed marketing strategy, created marketing content, and measured impact for companies and nonprofits to make authentic connections with target audiences.
Senior Content Marketing Manager, Nativo, Oct. 2017—June 2018
Strengthened brand identity by implementing content marketing program that targeted each stage of the purchase funnel and supported demand generation.
Senior Marketing Manager, Dahua Technology USA, June 2016—Sept. 2017
Led brand reboot for Dahua’s U.S. branch office, helping Americanize the brand and build trust within the North American market.
Content Manager, Hikvision USA, June 2014—June 2016
Launched marketing communications program for new U.S. office.
Editor and Marketing Manager, Castle Point Publishing, Jan. 2011—June 2014
Managed marketing campaigns, utilizing analytical tools to increase followers on social media outlets and convert them into paying customers.
Freelance Writer and Social Media Manager, Jan. 2010—June 2014
Created web copy, social media content, blog posts, and corporate videos for small businesses.
Education
MBA, UCLA Anderson School of Management. Class of 2021. Specialization in marketing. Logged over 120 hours of volunteering for nonprofit organizations during the ‘20-’21 school year and was added to the Dean’s Honors List for this achievement.
BFA in Film & Television Production, New York University. Received President’s award for volunteerism and community service.
Recipient of WTC Johnson Fellowship, a four-year, full-tuition scholarship for creativity in filmmaking.
Media Coverage
“Elevating Owned Media and Optimizing Earned Media.” PR Wine Down podcast, December 19, 2021
“UCLA Anderson MBA Students Steer Nonprofits Through the Pandemic.” UCLA Anderson blog, December 18, 2020
“The Publication Process for Sounds of Freedom: Beats on Concrete.” 826LA blog, May 8, 2019
"Hikvision Supports Leukemia Lymphoma Society Fundraiser." SDM, September 23, 2015
Interview in the Citizen Schools "inspirED" blog, August 2015
"Hikvision USA Promotes Healthy Lifestyle Choices to Local Community in Los Angeles County." SecurityInformed.com, September 17, 2014
Publications
“Real-Time Marketing: Enhancing or Exploiting Current Events?” (Ghostwriter.) Pathmatics blog, June 3, 2020
“BlackRock Touts Sustainability — Do the Rest of the ‘Big Three’ Stack Up?” (Ghostwriter.) Pathmatics blog, February 26, 2020
“B2B Marketing and Advertising: Digital Is the Future.” (Ghostwriter.) Pathmatics blog, February 24, 2020
“Crucial Films Directed by Women: In the Cut.” DirectedbyWomen.com, December 30, 2019
Volunteer Work
Director of Writing & Critical Thinking at Minds Matter Southern California, a nonprofit organization dedicated to helping low-income and/or first-generation students get into and succeed in college.
Supporter of The Little Lion Foundation, an animal rescue in Long Beach, CA.